This three booklet kit takes you through everything you need to build a strong brand core.
 
Self: Discovery - takes you through the process of establishing brand values, mission and personality. This creates the basics of what you will turn into your brand identity.
 
Other: Research - Look at the competitors, collaborators and customers that will be apart of your journey. By getting a good look at the others in your world, you can set the stage for fandom and brandom.
 
World: Expression - This workbook helps you present your verbal identity including brand positioning statement, and brand slogans.
 
Craft a brand persona that is uniquely you with this strategic Brand core set.